We at BCBGeneration seek to do more than just keep up with the trends - we want to empower the girls that create them. Headquartered in Los Angeles, an open market of global tastes and ideas for trend-curators and untamed hearts, we're all about ispiring effortless, spontaneous, daring style choices.
Designed with the modern girl in mind, each new line seeks to be as bold, sophisticated and fresh as the generation that wears it - yours.
We want you to have the freedom to explore, expand and express your individuality through personal style. We want you to be you!